| When you become a car salesman you are | | | | where each feature is located and how to use it. |
| taught a lot of things like how to determine what | | | | Showing off a special feature is even better |
| your commission is, what the bottom line on a car | | | | because they will feel like they are getting what |
| is or even how much you can reduce a car. Few | | | | they pay for. |
| automotive sales training techniques teach you | | | | Car Sales Training Tip #3: Introduce them to the |
| how to control the sale to get the outcome you | | | | Dealership |
| want. There are four simple steps you should | | | | If you are not working for yourself, then you |
| follow in order to make this happen; Introduction, | | | | work for a dealership whether it is a new car |
| presentation, relationship and closing the sale. | | | | dealership or a used car dealership. Salesmen have |
| Car Sales Training Tip #1: The Introduction | | | | found that if a customer becomes familiar with |
| You want your customer to view you as a | | | | the dealership and its employees, they feel more |
| friendly face they can rely on, so you must begin | | | | at ease and are more likely to buy. This also builds |
| by introducing yourself to the customer and | | | | trust in the customer who may otherwise distrust |
| make a connection. Discover things you may | | | | all salesmen. Walk around the lot with them and |
| have in common and chit-chat a little to make | | | | introduce them to the staff. Let them see how |
| them feel at ease. During the chatting, try to | | | | dependable the staff here are. |
| determine what the car will be used for and what | | | | Car Sales Training Tip #4: Closing the Deal |
| they are looking for that would make life easier | | | | The closing should be the easiest part of your job. |
| for them. Build a quick relationship with them and | | | | Doing everything else right will ease the |
| then begin nudging them towards the car you | | | | customers mind telling them that they have |
| think they may like. | | | | chosen the right place to buy from and give them |
| Car Sales Training Tip #2: Present the Car | | | | a sense of empowerment. All customers have |
| Presenting the car is very important. Many people | | | | objections. It may be that the price is a little |
| leave the lot without ever buying because the car | | | | higher than they had anticipated. But if you listen, |
| was not properly demonstrated to them. If your | | | | you can overcome their objections and get them |
| customer does purchase from you, don't you | | | | into the office. The closing should be done in a |
| want him to know where the headlight control is | | | | quiet place where you can remain with them at all |
| or the windshield wipers are? Demonstrate the | | | | times. Leaving them alone gives them time to |
| features of the car and make sure they know | | | | think and find excuses not to buy. |