| Any salesperson can tell you that a customer | | | | information through the process of investigation |
| knows what he wants before he ever steps foot | | | | performed earlier. If you have performed an |
| on the lot. From brand to features and options, | | | | adequate investigation, it will be easy to explain to |
| most customers just need to have five key | | | | a customer just what they are gaining from each |
| questions answered for them before they buy. | | | | feature and options. |
| They want to be convinced that they are buying | | | | How to Sell Cars Question Two: Is this really the |
| the right car with the right features for the right | | | | right 'one?' Because so many of today's cars |
| price at the right place at the right time. That | | | | offer pretty much the same features and |
| seems like a lot, but if you break it down, closing | | | | options, you must distinguish your car brand. |
| the deal is really quite easy. | | | | Instead of focusing on the features, focus on |
| Automotive Sales Question One: Do I need the | | | | building up the brand. Discuss the benefits of your |
| features this vehicle has? Be prepared to discuss | | | | brand as well as some of the awards or citations |
| the various features of the vehicle and how the | | | | it has received. Don't just sell the car, sell the |
| customer will benefit from them. You can gain this | | | | brand. |