| Auto sales training is definitely not what it used to | | | | operate. Today, with the ease of use, and vast |
| be. | | | | array of applications, it has become a core aspect |
| In the 70's, you could walk onto an auto dealers | | | | of every part of every business in the world. |
| showroom floor, ask for a job and be selling a car | | | | Dealerships can engage distance programs in |
| that afternoon. No experience, no background to | | | | some of the best auto sales training programs |
| speak of, as well as (generally) no character. | | | | available. By simply logging into a web application, |
| The 80's changed little; however, technology | | | | sales reps of dealerships all around the country |
| began to take hold. Software began making its | | | | can engage in timely and informative sales |
| first entry into the world of auto sales. | | | | strategies, no longer limited to what their individual |
| Consequently, auto sales training moved in a | | | | sales managers can teach. |
| completely new direction with the first introduction | | | | Today, in addition to technology, many other |
| and integration of technology. | | | | aspects of auto sales training have changed. |
| Things were on the move. | | | | Customer service, client retention, relationship |
| The 90's introduced many changes. The market | | | | building, prospecting, negotiation strategies, etc, |
| became extremely competitive, as technology | | | | are all huge aspects that dealerships today focus |
| continued to advance. Dealerships in the 90's | | | | on in the auto sales training process. |
| began to embrace technology, albeit slowly. | | | | Gone are the days where a guy/gal can simply |
| Websites were being developed by every type of | | | | go to a dealership, apply for a job…and |
| market. More and more dealers began realizing | | | | within hours find themselves standing in front of a |
| that having a website was no longer a luxury, but | | | | prospect wanting to buy the latest 2006 model. It |
| a necessity. With technology really beginning to | | | | just doesn't work like that any longer. |
| take off, dealers were able to integrate many of | | | | Dealers need to ensure that they not only have a |
| their core processes, including auto sales training, | | | | professionally trained staff, but also one that has |
| creating a more cohesive dealership. | | | | an incredible amount of character. Although many |
| Then came the year 2000, ushering in the 21st | | | | areas of sales have been criticized for years as |
| century. | | | | being "shysters" and "unscrupulous," fortunately |
| Dealers in this century have realized that in order | | | | this is an area that the majority of dealers in the |
| to remain not only competitive, but just to remain | | | | US have shed nicely. |
| on the map, they have to set themselves apart | | | | By implementing new and technologically |
| from the rest of their competition. They must | | | | innovative methods in the auto sales training [ |
| take their auto sales training to the next level. | | | | process, dealers have enabled their organizations |
| Just over 30 years ago, a guy could get a job | | | | to not only have a well informed staff, but also a |
| and begin making sales that afternoon…now | | | | more informed and receptive audience. |
| there are comprehensive auto sales training | | | | Auto dealers in the US have used technology to |
| programs that manufacturers are making | | | | their advantage, and in the end we have all |
| mandatory. Sales certification is on the rise and | | | | benefited. By creating an auto sales training |
| becoming a major incentive for the actual sales | | | | process that takes advantage of these advances |
| representatives in order to earn more income | | | | addressed above, dealerships have begun to really |
| directly from the manufacturers themselves. | | | | connect with their buying public. This has enabled |
| Technology has changed the way we train our | | | | respectable dealerships to really become a huge |
| staff. | | | | part of their local communities, which in the end is |
| Once upon a time, the computer was just a neat | | | | good for us all. Better relationships equal better |
| piece of equipment that took up space and | | | | prices. |
| required a ton of time just to learn how to | | | | |