| If you don't feel the need for audio and video | | | | interest in you purchasing one product over |
| sales techniques on your sales page, then consider | | | | another. That's another problem that also occurs |
| the fact that in golf and baseball there is a training | | | | online. However, you get a verbal description of |
| revolution going on that involves the use of video | | | | the options available to you. |
| imaging of the swing and the pitch. The use of | | | | What if you want to know how each works? Are |
| video is growing everywhere, and I am sure that | | | | you provided with an instruction manual and told |
| you must have heard and seen many ads for | | | | to read it? "Read that, sir, it gives all the |
| online products that have been promoted by | | | | information you will require in order to operate |
| means of audio and video techniques. | | | | your new washing machine." Even worse, are you |
| When you walk into an offline High Street store | | | | told to go home and wait for an email that will |
| intending to purchase a product and need a bit of | | | | give you a link to a downloadable PDF file that has |
| help to decide what the different features of all | | | | all the instructions for you, and have a good day |
| these products on show are, what do you get? | | | | sir"? |
| Are you handed a load of sale leaflets that you | | | | Of course not! You are shown exactly how to |
| have to trawl through to find out any worthwhile | | | | make the thing work. The salesperson is standing |
| information, and then try to compare products | | | | beside you showing you exactly how to operate |
| from the brochures? Of course you don't. | | | | it. Why should it not be the same online? In fact it |
| Somebody speaks to you. They explain to you | | | | can be, because audio and video sales pages are |
| what the differences are. They allow you to | | | | now showing you how to use the product you |
| make your own judgment, though I admit that | | | | are purchasing. |
| some appear to have some sort of vested | | | | |