| High income car and RV salespeople follow a 7 | | | | most well oiled system glitches surface from |
| step sales process. They follow the sales process | | | | time-to-time. There is occasional franchisee - |
| on each and every contact. No exceptions. There | | | | franchiser incompatibility. There are occasional let |
| is no deviation. No skipping steps. It just doesn't | | | | downs in traffic expectations compared to |
| happen. | | | | market analysis. There are occasional language |
| Auto Sales an Art AND a Skill | | | | challenges. Reality is, in all things, there will be |
| Rembrandt was considered one of the greatest | | | | occasional surprises. |
| painters in European history. Do you know who | | | | So what. Move on. Like the franchise system, the |
| Pieter Lastman or Jacob van Swanenburgh were? | | | | following 7 Step Auto and RV Sales Process |
| Rembrandt apprenticed under each of them. | | | | works. And, yes, there will be exceptions. There |
| What's that got to do with car and RV sales | | | | will be the cash buyer who insists on a large |
| people? Nothing. And everything. Everything, that | | | | discount. There will be the prospect whom you |
| is, if you want to be a top income earner. To be | | | | just cannot settle down on a vehicle. There will |
| a Rembrandt you need coaching. You need sales | | | | be... There will be... There will be... There will be |
| training. You need practice to develop your style, | | | | exceptions, the occasional incompatibility for |
| your talent, your selling techniques. | | | | whatever reason. Move on. The sales model |
| The art is the finesse. For prospective buyers, it | | | | works consistently, with an occasional exception. |
| is bringing to reality what works for them without | | | | The 7 Step Sales Model of high income auto and |
| manipulation, without shady tactics or tricks. | | | | RV sales people is: |
| Professional selling technique is the ability to listen | | | | 1. Introduction |
| intently, ask relevant value adding questions, and | | | | 2. Qualification |
| package it all in a vehicle that meets the | | | | 3. Selection / Presentation |
| prospect's needs and budget. | | | | 4. Demonstration |
| 7 Step Auto and RV Sales Process - Work It! | | | | 5. Negotiation |
| Walk into McDonald's anywhere in the world and | | | | 6. Application |
| you will find the same friendly smiles although the | | | | 7. Preparation / Delivery |
| faces may be different, a similar menu although | | | | That's it. To close more deals, follow these steps |
| reading it may be difficult, and the same | | | | each and every opportunity. No exceptions. By |
| production process. The recipe works. It works | | | | the way, career auto and RV sales professionals |
| for McDonalds. It works for Wendy's. It works | | | | have an 8th step - Progression, moving the new |
| for Tim Hortons. It works for the Colonel along | | | | Customer to a walking, talking referral machine. |
| with a whole regiment of other franchises. And | | | | Wanna be car sales guys and gals just cannot |
| the 7 Step Sales Process of top auto and RV | | | | seem to grasp this. Write me for more detail. |
| sales income earners will work for you. | | | | Remember: Nothing happens until someone sells |
| Will there be exceptions? You bet. Even in the | | | | something. Sales Champions Make It Happen! |