| If you are in the retail or sales business then you | | | | your employees some training in how to use it. |
| can understand the importance of having good | | | | This can avoid problems that may occur with the |
| people interacting with your customers. To begin | | | | payroll or tax. If sales are not recorded correctly |
| with they are the people that represent your | | | | you may have some explaining to do come tax |
| business while at the same time ensuring your | | | | time. |
| company sells products. Without a sales force | | | | #4 - Notify your employees of changes. |
| that is well trained, knowledgeable about your | | | | If your employees are going to be affected by |
| products and courteous to your customers you | | | | any changes in the company then let them know. |
| don't have much hope in staying alive in the | | | | If you are bringing in a new product organise a |
| business world. Following is a short list that will help | | | | sales training seminar so they know what the |
| you give the support your sales force needs. | | | | product is and how to use it. |
| #1 - Ensure your sales force treats your | | | | #5 - More training can be better than firing. |
| customers with respect. | | | | If your employee is having trouble interacting with |
| As stated in the introduction, your workers are | | | | customers or closing sales because they are not |
| the people who face the public and represent | | | | sure what to do - try giving them more training |
| your company. There are various ways that you | | | | before firing them. A lot of the time there may |
| can drill your staff on how to treat customers. | | | | just be some misunderstanding that was gleaned |
| Make sure your sales force is trained in how to | | | | while the employee was trained initially. Of course |
| treat customers with respect and tolerance. | | | | if the problem is attitudinal then you probably |
| #2 - Make sure your sales force knows the | | | | should consider the next point. Some basic sales |
| products they are selling. | | | | training will go a long way. |
| If you staff is unable to answer questions about | | | | #6 - Cut loose dead weight. |
| the product then they are not doing their jobs. | | | | Sure this doesn't sound nice, but if an employee |
| Your staff should know all of the ins and outs of | | | | has no hope at improving at the job they are |
| how the product works, what it does and what | | | | doing after constantly underperforming then it |
| its advantages are. Let your sales force use the | | | | might be a good idea to let them go. Remember |
| products you are selling and get them | | | | how I stated in point one that they are the |
| accustomed to using them. If they have to show | | | | people that represent your company? The rest |
| customers how the product works then this will | | | | speaks for itself. |
| be highly advantageous. | | | | #7 - Get your sales force excited about the |
| #3 - Make sure your sales force is up to date on | | | | product they are selling. |
| how to use your companies technology. | | | | If your sales force doesn't believe in the product |
| If you have a unique point-of-sale system or any | | | | they are selling then they will have a lot of trouble |
| other unique technology that your company relies | | | | selling it. Excitement is infectious. |
| on to record sales or employee activity then give | | | | |