| it comes to sales training, the right sales training | | | | work. |
| for your sales team can make all the difference. | | | | 3. Hold weekly meetings. These can be |
| It can teach new techniques, motivate, and help | | | | mini-trainings that focus on motivational tactics or |
| your team to handle objections and obstacles that | | | | specific concerns, like overcoming objections, |
| come their way with ease and finesse. However, | | | | fears, and how to keep a positive attitude. When |
| if you’re going to implement a successful | | | | dealing with sales people, it’s important to |
| sales training program, it’s important that | | | | realize that it’s easy to get down or get |
| you keep these six important aspects of sales | | | | in a rut. Weekly training meetings can help your |
| training in mind: | | | | team to stay motivated and positive. |
| 1. First, identify your sales forces weaknesses and | | | | 4. Consider hiring a sales trainer or consultant to |
| strengths. Once you know these things, you can | | | | help you. If you’re really struggling or |
| better tailor your training and seminars to those | | | | could use some outside help, bringing in a trainer |
| specifics things you need to work on instead of | | | | who has sales experience can help pump up and |
| going over things that your team already seems | | | | excite your team by teaching them new things. |
| to have down. In order to find out what you | | | | Whether it’s through tone of voice for |
| should be training, you can meet with each | | | | cold-calling or techniques for overcoming |
| member of your sales team one on one, or you | | | | objections, a motivational speaker can help your |
| can have them fill out questionnaires. | | | | team see things in a different light. Your |
| 2. Provide positive feedback. One of the best | | | | salespeople will be excited to try out the new, |
| ways to train is to provide your sales force with | | | | proven techniques, especially if the ones they are |
| positive feedback when they do a job well done, | | | | relying on now are not working for them. |
| and encourage them to do the same with each | | | | 5. Identify and address fears. Some sales forces |
| other. Everyone loves to be appreciated and | | | | deal exclusively with cold calling. Others work |
| recognized for their work, and this can be | | | | primarily through door-to-door sales. Whatever |
| accomplished through a number of ways. Public | | | | the specialty, some sales teams have fears that |
| recognition is important, so you can take your | | | | need to be overcome before true sales success |
| team to lunch one day to honor your top | | | | can occur. A good aspect of training is addressing |
| salesman. Or, you can recognize those who made | | | | fears so they can be dealt with. |
| the most calls, or the one with the most | | | | 6. Keep a positive atmosphere. It’s |
| improved numbers. Little prizes, plaques, or their | | | | important to never belittle or discourage your |
| name in the company newsletter can make a big | | | | sales force; they thrive on a positive, pumped-up |
| difference to your sales team. The more they | | | | atmosphere. Be sure to keep your sales training |
| feel like they are recognized and appreciated, the | | | | seminars and meetings upbeat and positive at all |
| more they will be motivated to keep up the hard | | | | times. |