5 Keys to Sales Negotiation Success

How can you become a better sales negotiator?at a negotiation, sit down, and then strike a good
For such a simple question, there seems to be nodeal. You need to have a good understanding of
corresponding simple answer. I guess that we allwhat you have to offer the other side, what
know that the best sales negotiators seem tothey have that you want, as well as the
always know what to do and when to do it. Nowenvironment in which you are trying to strike a
if there was only some way that we could pickdeal..
up those same skills! I believe that the right way- A Sense Of Humor: As we work hard to
to reach this level of sales negotiating skill is toimprove our sales negotiating skills, this is the one
develop the same set of skills that the really goodthing that we too easily overlook. It turns out
negotiators have. I've got five of them for you tothat when the negotiations reach a roadblock, or
learn right here...when tempers flare up, having the skill that allows
Things That You Need To Knowyou to take a step back and say something that
Today's modern cars are wonders of invention.gets everyone to laugh is invaluable. Sometimes
However, they all seem to be so complex withthis is the only thing that can restart a negotiation.
wires, computers, and whatnot. Sales negotiations- The Christmas Spirit: Well, maybe not Christmas
today are pretty much the same way: they haveitself but at least the ability to both give and take
become much more complex in part because weat the negotiating table. If you show up thinking
all have access to so much more information.only about what you will be able to squeeze out
In order to deal with the new challenges ofof the other side of the table, you are in for a
today's sales negotiations, you're going to needlong an fruitless negotiation. Likewise, if you are
some more tools. Here are five tools that youtoo focused on keeping the other side of the
should have in your toolbox:table happy, then you'll walk away feeling like you
- Two Ears: It's too bad that these things don'tdid not get a good deal.
come with an owner's guide. Your ears are your- A Risky Personality: The world that we live in
single best tool for determining what's going oncontains risk. Every deal that we negotiate
with the other side of the table. The best salesincreases the amount of risk in our lives. If we
negotiators have the ability to listen very carefullyhave the type of personality that allows us to
and to then focus all of their senses on just whatdeal with this kind of risk, then we can deal with
the other side of the table is really trying to say.all of the uncertainty that it takes to strike a deal
- A Really Big Calendar: All too often I've seenwith the other side of the table. What All Of This
sales negotiations go off track because one orMeans For You
more of the teams was too focused only on theAs they like to say in sales negotiating circles, if
short term. The best sales negotiators have theyou're not getting better, then you must be
ability to see time for what it really is: the sum ofgetting worse. This really applies to your sales
the past, the present, the future, and the reallynegotiating skills - what have you done lately to
far out future. If you have the ability to see timeacquire the skills that the really good negotiators
as one big continuous sliding scale and tohave?
understand where the deal that is beingWe've discussed five tools that if they aren't
negotiated fits on that scale, then you'll be able toalready there, need to be added to your sales
make better decisions.negotiating toolbox. Once you have mastered
- Deal Knowledge: No matter how good of a salesthese skills, you'll be ready to close more deals
negotiator you are, you still cannot just show upand close them quicker!