| There are some sales techniques that work | | | | of advertising you can do! For one thing, it's free. |
| better than others. You know that. But what are | | | | For another, word-of-mouth advertising will help |
| the best ones? Which ones will get the customers | | | | you gain loyal customers. Your newest customers |
| to pay attention to your products and then | | | | will already trust you because whoever told them |
| actually order your products? The ones listed here | | | | about you already trusts you. For this to work |
| are the most popular and can give you that extra | | | | more effectively, make sure you use up your |
| boost to turn potential sales into definite sales. | | | | business card printing budget - pass out several |
| 1. Incentives. You need to give potential | | | | business cards to the same person so that the |
| customers a reason to shop with you over your | | | | person can give your business card out to their |
| competition. Give them an incentive of some sort | | | | friends and family when they talk about you. |
| - a discount, a free item, free shipping - | | | | 4. Use headlines in your print marketing materials. |
| something that will sweeten the deal for them. | | | | Whether you do booklet printing, brochure printing |
| This incentive should be what seals the deal for | | | | or poster printing, make sure you use headlines. |
| you. One common example is you buy one thing, | | | | Headlines grab people's attention and break the |
| get another item free. You can use poster printing | | | | monotony of small text. Most people won't read |
| to help you get the word out. People love it when | | | | all of your marketing piece (sorry, but it's true), |
| they can get something for free! | | | | so use your headlines to the fullest - tout a |
| 2. Give clear ordering instructions. If you use | | | | benefit to the customer right where they are |
| catalogs or booklet printing and you have an | | | | most likely to see it. |
| order form in the catalog or booklet, be sure | | | | 5. Wear your advertising. Have t-shirts made up |
| there's no way to make a mistake in filling out | | | | with your company's name on them. Wear a hat |
| that form. This will save you and the customer | | | | with your company's logo on it. Many companies |
| time, and it will save you money. You don't want | | | | do that, and some people even pay to wear |
| to send out the wrong item, and then have to | | | | another company's logo (think Nike)! You can |
| pay for shipping it back because the customer | | | | probably get your business card printing company |
| thought he was ordering one thing when he | | | | to print your t-shirts or other wearables. If not, |
| actually wanted another. | | | | they'll probably be able to recommend you to |
| 3. Word-of-mouth advertising. This is the best kind | | | | another printing company that can. |