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Winning Strategies For Sales Force Automation

This program features Bill Noonan, founder and developer of xSellsys, and describes how organizations are using available software and service tools to improve the results of their sales activities. It includes an interview with Bill Eves, Group Manager of Sales, Planning and Development with Dun & Bradstreet, Canada. In addition, Rick Wocks, Sales Operation Manager, also with D&B, offers a case study on a successful SFA implementation. In this presentation of technology-enabled selling techniques, Noonan explains how to evaluate SFA solutions, programming options, and cost/risk comparisons. He also discusses how to determine your organization’s needs and capabilities in order to choose the appropriate solutions. In addition, Noonan includes a summary with eight simple steps to keep your SFA initiatives on track